HEMA

First of these stores I have seen. Seems very much like Tiger. This store inside Euston station is bigger than it seems. The tea in my photo is very nice with good flavour, I recommended and has cute flower tea bag tags too! The sweets bag is ok and fine for younger consumers as very sweet without much overt taste.

A smaller store than their usual location in Europe, but equally full of beautiful things. I'm especially enamoured with all their cute stationary and organization products. Perfect for pretty gifts.

This is a homeware / gift / confectionery / beauty shop on Euston Station concourse. It is a colourful, quirky emporium of affordable gifts. I don't know where the brand or name comes from although it does have a European feel. I bought some children's stampers for my little boy for £3.50. Its a good place to go to spend 15 minutes whilst waiting for your train.

Absolutely welcome this addition to Euston Station. It's a refreshing break from the usual shopping fare at the station. Mish mash of jewellery, makeup, kitchenware, stationery, telephone accessories, coffee, biscuits and chocolate. Their biscuit and chocolate flavors are so random and very different that you are absolutely spoiled for choice and moat of them are from Germany or Netherlands (not sure). Careful though, their items are so affordable, you will probably end up spending more than you planned.

Great collection of products, they everything you need for good shopping experience

Love the brand you can get lovely items for cheap and the wooden kids toys are the best. Great for last minute gifts and cards. The staff are not the friendliest and attentive.

Sweet place to kill time while waiting for your train!
The shop is pretty god size to be in a train station and it has all the cute little things and snacks you would expect to find in a Hema. Staff is always nice and friendly. The shop is hardly crowded and never had to queue to go in.

The Hema stores in the Netherlands are always bigger but this store does okay for the products that it has to offer. The prices are good and there are some good products you can find as well as quirky or cute stuff.
The staff are friendly but they don't know much about the products unless its a manager. As a Dutch person I often enquire but the staff is often clueless.