Natural Instinct

Simply the best diet for your cat or dog. Always food on the shelves and plenty of dog toys and treats to buy.
Friendly staff who are also great at giving nutritional information.

Since picking him up from the breeder, we have had our pup on Natural Raw Puppy Food. He can't get enough of it and is so excited for every meal during the day. He also now has a taste for the Ambient Fish Skin Cubes. His coat is smooth and healthy which I assume is a benefit of such a natural diet. I would highly recommend it!

My ragdoll is on a raw diet and I always bulk buy from this company and always happy with the food. It has been hit and miss to whether the cat food is in stock but just lately its always out of stock. This is a great shame as I have had to go over to another well known raw food brand.

Pricey but really good quality dog food. If you feed your dogs raw and have enough space in the freezer, go stock up here.

Can't speak high enough of this company. I have just received my 2nd delivery and both deliveries were well communicated and well packed for cold transit. Customer services are fantastic should you have any questions. I received helpful advice on feeding my puppy the correct amounts with an online calculator so you can closely monitor your puppies meals as they grow. Lovely quality product and a very happy and healthy pup!

We have struggled with a fussy dog, refusing to eat and even running away from food, even when a very minimal amount has been offered for days on end. Not any more! He gets very excited now for meal times, sits by the fridge waiting and pacing and happily eats the lot every time. With other raw foods, he would eat it but not really enjoy it. This stuff he seems to love. We have had weeks of consistent, normal behaviour towards food, very pleased!

I'd give it a 1*, the dog food looks DIGUSTING, but the dog absolutely loves it and his coat is so much better for it. So 5* it is

I have been using NI for nearly 4 years now for my 3 small dogs.

We typically order a chest freezer full every 6-8 weeks and use a huge variation of their Pure, Working Dog & Natural ranges, along with the occasion treat.

I have never had a delivery or product issue in the entire time. Their orders have always arrived as scheduled, fully frozen and without mistake or flaw.

My dogs really enjoy their food, and we are very happy with the value an convenience the company provides.

A first class product and service at a very competitive price.