Primrose Bakery

Love this little bakery! They’ve got such cute party decor, eg. candles, plates, etc. and their cakes are delicious. One of the best vegan cakes I’ve had. Their take out coffee is great too. Ordering cake is also super easy through the website and the staff is incredibly friendly and helpful.

Adorable shop with very friendly staff. The peanut butter and chocolate chip cookies were the star attraction for me, but their carrot and tiramisu cupcakes were excellent too.

In short, lovely looking cake but a disappointment when it comes to the substance and as it was a birthday cake. The cake to be really dry, the dryness that comes with cake being left out in the open (see picture). Even more disappointed as the price sets an expectation of what it should be like.

Very nice place with beautifully designed cakes and cupcakes. The place smells amazing too

Everyday they have special flavours for the cupcakes - do check them out.

Snickers cupcake (monday special) = 5/5
Extremely delicious, rich, and creamy textured icing with a snickers chunk on top. Recommended

Choc chip cookie = 4/5
Overall pretty tasty, not too rich, but also not so soft which I prefer in a cookie

Ordered two cakes from Primrose bakery for separate events I had in the same week. The first cake I’ll be reviewing was a 12x12 square vanilla cake I ordered with red icing and sugar flowers. This cake was meant to be delivered between 11-2pm but it came 2 hours later than expected which I understand isn’t the bakeries fault at all and could be due to traffic etc. however I didn’t get notified or alerted so felt that perhaps the bakery should try to contact customers in future when there is a delay, as it just makes it nicer to be alerted of that instead of panicking wondering if it will come. The cake arrived and unfortunately the side of it and the front had wilted, I didn’t think it that bad so just put it in the fridge ready for the party the next day. The next day came, we took the cake out of the fridge and upon laying it out onto the table for the party I noticed that the icing around the front of the cake had actually started to wilt too and completely fallen down. I do understand that these things can happen due to transportation of the cake etc so i definitely don’t think it reflects on their skills as a bakery. Also this is due to me not researching enough or inquiring so I completely know this is my fault for not asking them before I ordered, but their square cakes do not appear to come with any filling as upon cutting into the cake, we discovered it was just a big block of vanilla sponge. No filling or buttercream in the middle which meant that it was quite dry to eat. I think it would of been better if the cake had some sort of creamy filling with jam, just to make it less sweet and dense but I also understand that this was a very big cake so it could’ve been susceptible to more damage had it had more layers. Most people at the party still loved the cake and complimented it because it was very pretty and the sugar flowers were beautiful, but it definitely wasn’t what I expected especially because I paid £100 for it and to discover it was just a block of sponge with icing on it I felt a bit conned and felt like the cake didn’t actually look very professionally made at all due to the icing wilting which is unfortunate😭 it actually looked homemade which was a shame as I know they make beautifully designed cakes. The second cake I ordered was beautiful and I was so happy with the decoration and writing. It looked great! Was super happy with the delivery too as it came just on time and wasn’t damaged. (I do have some feedback on the chocolate buttercream but this is just my personal opinion and others very well may prefer it to taste the way it did) the second cake was a chocolate heart cake, the cake was a lovely texture chocolate sponge. I personally found the taste of the chocolate buttercream really weak in chocolate flavour, it looks lovely and deep coloured but when you taste it it honestly just tastes like a block of butter. I would prefer it to have a richer chocolate flavour but it still tasted nice. Overall I do think this bakery is quite overpriced for what you receive which is a shame, and I don’t think I’ll be making a purchase again. I have seen reviews about rude staff and I didn’t experience this myself. I did use their WhatsApp to contact them about a change I had in design for the first cake and they seemed pleasant enough and were accommodating to my changes. I do really appreciate that they offer a delivery service as that can really be helpful when you need a cake!

Quite frankly, the best cake shop in the UK, hands down. Always 10 out of 10 and the service is always amazing. I’ve been going to PB for over 10 years and have never had a bad experience and always loved every type of cake they make. I can’t stress enough just how delicious everything they make is. All the staff are a delight to talk to, service is always exemplary. Stunning and delicious.

If you’re visiting primrose hill, I recommend you visit this adorable bakery as well. The red velvet was the best, lemon, salty caramel and the rest was nice.

Primrose Bakery is my go-to for celebration cakes. Sometimes I invent a celebration just to have a cake. My faves are the s’mores and cookie dough cakes. My kiddos always ask for a confetti cake for their birthdays. I’m also a super fan of their peanut butter Oreo brownies, cheese cake cupcakes, and lemon cupcakes. Also my favourite iced black Americano in London. I love this place!