ELA LONDON

Absolutely beautiful store from the jewelerry to the fashion. I bought my wedding earrings and they just could not be nicer in store. The earrings are just so statement and cool, can't wait to wear them and then returned home wishing I would have had a look for bridesmaids as well , so I then tried to order on line but they were out of stock . Rang up again so so lovely couldn't do more to help ordered them for me straight away , being posted tomorrow all on time for my big day !!
Thank you so much guys :) I will definitely be keeping an eye on your pages and will visit next time in London.

I absolutely love shopping at Ela London. I don’t think I have ever walked out empty handed. The collections are on point, unique pieces, from casual to evening wear that you cannot find anywhere else. Elena, the owner, curator and also designer of her own line is so accommodating, she knows her clients so well. Truly a shopping experience!

Love visiting Ela London. The clothes and accessories are just divine, something for everyone - lots of different styles, colours and price points. The owner Elena is so kind and friendly and will help you choose the perfect pieces. I highly recommend a visit.

Ela London is a very special Boutique to me, i love spending my time there finding new styles and trends! Elena the owner of this lovely Boutique she has a extremely good taste and a good hand for combining outfits for every occasion! Also her collection of jewelry is extrodenary beautiful. I just love shopping at her boutique, every time I am in London❣️The Atmosphere and the Service is fantastic!

Ela is a beautiful person and a beautiful store! Ela is herself a fabulous designer with great taste and the store carries her collection along with some very unique and carefully selected designers that you won’t find elsewhere. My top go to place for any occasion wear!

My favourite place to shop in the whole of London.
Not only does Elena travel the world and look for brands that are exclusive to her she also has her own brand.
If you want something that is special or even for everyday wear then this is one place you need to visit.
I never want to leave....

Beware of additional duties on international purchases. I am fortunate to be able to order beautiful clothing from Paris and London frequently and until now have never had an additional bill for taxes or duties. This information is listed on the ELA website but of course if you don't know to look for it until you receive a DHL email saying you owe almost $200.00 additional dollars on your purchase. By that time it is too late to make an informed decision and too late to change your mind about the purchase so you are forced to pay. A simple notation that is actually visible (like on the check out page) that taxes and duties are not included would satisfy the need to know that this charge is also going to be added to your purchase. The response from the proprietor was very cold and rude simply stating the policy is on the website. As excited as I was to find ELA London and have a new source for the wonderful clothing that I buy, I am equally happy that I learned a lesson about reading the fine print (that you would never know to look for) and being more particular about the quality and transparency of the establishment that I spend my dollars with. You can be assured that I will not make the same mistake twice.

I am now responding to the owner since I am unable to do so in a separate response. Since the speed of the delivery nor the use of the offered 10% courtesy as an incentive to join your email list as an active client was not a subject of relevance, I'm not sure why you bring up these points in your response, nor do I think asking about a charge is "complaining". I am including a photo of the two Taller Marmo dresses that I have purchased from London in the last 2 weeks- one from Harvey Nichols and the other from Net-A-Porter, I was not charged duties for either of these purchases. Should you care to review my receipts I will be happy to forward them to you via email. The point that I made in my review was the fact that ELA London was not transparent about the additional duty that would be owed since this information is stated on a web page that is not going to be looked for until an email from DHL is received with the amount due for duty. As you said, you were going to consider adding this information on the check out page which I believe would prevent additional negative situations with your international clientele and would be considered transparent in my view. Since this information was not visible until after the fact, I stand on my 1 star review of ELA London.

Ela is one of my first shopping stops as soon as I arrive in London. They always have the most well curated things; not just clothes but Jewelery , skincare, and even the cutest decoration ornaments and accent pieces for the house. This cute shop in Knightsbridge is definitely a must visit!