/England/Jeweler

Browns The Diamond Store

Unit 1174, Westfield Shopping Centre, Ariel Way, London W12 7GF, United Kingdom

Browns The Diamond Store
Jeweler
4.6
72 reviews
8 comments
Orientation directions
GQ5H+5P London, United Kingdom
+44 20 8743 3426
brownsjewellers.com
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Monday: 11–19
Tuesday: 11–19
Wedneasday: 11–19
Thursday: 11–19
Friday: 10–20
Saturday: 10–20
Sunday: 12–18
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Fiona power
Fiona power202 days ago
I recently bought my bespoke wedding ring here. Kimberley was so lovely and helpful from the moment I entered the store and kept me informed during the process. Lovely experience and service and very happy with my ring.
Thank you
Erikka Leinne
Erikka Leinne1 year ago
We recently bought engagement and wedding rings here. We had a pleasant experience visiting this shop as all the staff were very accommodating and friendly. Special thanks to Ms. Kimberley Dreyer for patiently assisting us throughout the process. Our rings are perfect. You are a star! 😊
Michael abrigo
Michael abrigo1 year ago
Quality of the diamond and the quality of the customer service experience is top notch! I highly recommend this store to anyone=)
Booboobrinn
Booboobrinn1 year ago
Lovely selection of rings, I picked my engagement ring an oval Morganite with Diamonds around it with a rose gold band (think Princess Diana ring but pink instead of blue). Staff were very helpful & lovely. Diana was very helpful & patient as I came in a few times before I got my engagement ring, and she had been emailing my fiancée back and forth the last few weeks to make sure it was perfect, I love my ring. Thank you again.
J Maverado
J Maverado2 years ago
Excellent store for buying very high quality jewellery at a good price. The staff are brilliant. Very knowledgeable. If you are looking for high quality diamonds, this is the place.
City city
City city2 years ago
I usually don't leave negative feedback to any company. Because thoughts on services we get is subjective. But this one hurt us badly financially and emotionally.
We bought our wedding band and ring from Browns. We bought them as white gold. After wearing very carefully avoiding water etc, the rings started to show gold colour underneath. We took them to the store. The sales assistant told us, they can fix it by polishing in the store which they did. The rings were looking white again. And she said if it happens again they can send to the studio for rhodium polish but we need to pay £60.
After 2 months rings were tarnished again.
As we didn't want to visit the store every couple of months, we contacted the head office by email asked for a refund. But when we checked small prints on the receipts we realised they work with South African laws!

"Any dispute that may arise between you and BROWNS will be subject to prevailing SOUTH AFRICAN LAWS"

The person from the head office blamed me first. She said I might have contacted with pool water, sea water or cream etc. I was looking after my £2300 rings like my babies. Because they are expensive and sentimentally valuable. Never used in water. I should be able to use in water anyway. And then she said it's a natural process of white gold they tarnish in time. I did my research and found out that their white gold is only rhodium plated not mix of palladium and platinum or any other metal that makes the rings white gold.
Long story short, They didn't make a refund instead they asked for more money to exchange with platinum set.
If you pay a lot of money for your wedding rings you want them last forever and they should last forever not two months. My mum has white gold wedding ring she’s been using for over 30 years. Never visited the store to polish since she got it.
If this is normal process of Brown’s white gold jewellery, they should inform their customer who pay thousands for their rings. My silver rings looks way better than these rings.
I recommend Hatton Garden that is London’s jewellery quarter with hundreds of jewellery shops for diamond jewellery, watches and affordable luxury.
_ “‪The_Abbot_of_Aberbrothok‬” _
_ “‪The_Abbot_of_Aberbrothok‬” _2 years ago
Purchased our wedding ring from here. Saw a ring we liked in white gold, and asked them to make it in yellow gold with white gold accents. We had an issue with a diamond coming out. They were EXTREMELY professional in handling the issue and sorted it all out FOC. We have since dropped in multiple times as we are passing to chat to the lady who sold us and feel part of their family. Very warm welcoming atmosphere and not a high pressure sales driven organisation. Just genuinely good people with excellent service and quality jewelry. Keep it up!
Maria Tammaro
Maria Tammaro2 years ago
My boyfriend and I visited the store last week and it was great! Adele brought us through the history of the company and patiently helped us choosing what was best for us, taking care of every detail! That was such a nice experience and the quality of their diamonds is just excellent! Thank you and well done!
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