Iceland Supermarket Whittington Moor

Great choice, Great value.
Only downside with trying to compete against the supermarkets is you either need to stock everything or cut back to nothing. Great choice of pizza for the children, for example, but very basic salad to compliment it. Seems to be a wider range of salad dressing than actual salad.
Doesn't allow you to visit and do a week's shopping but enough variety to do a midweek top up shop.
Trying to cram as many different products in as possible you come away feeling like Indiana Jones if you find what you set out for though.
Lovely friendly cashiers, though always seems like they are thin on the ground, constantly having to ring bells to get a response for extra cashiers to assist. Maybe there all in the stockroom searching for the Lost Ark????

Very good prices. The lady on the checkout was very nice. If you are purchasing pop i can recommend here

Always do my freezer shop here like the shop set up. The staff are always friendly. The ship is clean and I always leave with more than I went in for. I always add on my bonus card a couple of pound when I shop to save up for christmas food shopping.

Fair prices and lots of variety to buy also the staff are very polite and helpful

Rude middle-aged woman with black hair working on the checkouts! Just beware of her! Very unorganised when it's busy, hardly anywhere to cue!!! Sort it out!!!

Great selection of frozen food along with other produce. 10% discount for over sixties on Tuesday's

Great for food and the staff are helpful too while you are there

Shambles had order delivery broke my beer bottle food packaging open they refunded me 35 pence