Iceland Supermarket London

Lovely store with wide selection of frozen food at great value, store size is good always lovely items on offer, I wished to give it 5 stars but the checkout service is extremely poor.
No greeting of the customers, you don't feel welcome also the security guard and the checkout staff to busy mingling and giggling,with each other while serving customers.
I'll recommend the store manager please work on this part of the business and give them brief training, and your store will be one of the best.
Wish you luck.

One of the staff members refused my student discount card because I didn't have a profile picture. However, this wasn't an issue with the other staff members as they didn't mind or care to notice.
The staff member was extremely rude and unprofessional. There needs to be better staff management and training as some employees offer poor customer service. Please avoid this store if you are using student discount without a profile picture!

Definitely one of the best Iceland's I've been too. If you're looking for a good vibe 100% go here

Iceland should choose their staff carefully and train them how to deal with customers.

Awful staff behavior. This is my second time been treated in an Awful way by the lady on the (cashier). Today at around 9:20 am she made a mistake by merging my purchase with the customer infront of me then blamed me for her mistake and shouted at me infront of everyone . I requested an apology but she refused then left and when I asked to see the manager to my surprise he was there all along and did not act at all ,just he ignored me . I have never been humiliated like this before .

I can understand there's shortage of staff but it's not acceptable for staff to not care about customers. I didn't really enjoy the shopping here parking is terrible and staff not helpful.

Much smaller than my local Beckton or Eastham store. Just about can get my very urgent necessity. Toiletry are getting more expensive even compared with Tesco, They make the Frankfurter sausage half (if not even less) the size to make it one pound but make original package at 180% in price. Wonder whether the inflation is really that bad ?

Is a small Iceland shop. Very good for every day items. Was there just before Christmas and was very crowded as small and had additional displays on floor.

Disgusting shopping experience & never been to a Iceland's store like it & I use Iceland's stores all over London.
extremely rude ignorant & unhelpful staff that just stand about talking to each other & own ethnic group of shoppers. I was ignored when asking where something was 3 times & just walked past like I wasn't even there or maybe it was because I am a man????? then to lie my face when I complained was told I hadn't asked her anything to her work mate? Maybe she didn't understand me totally wrong attitude not a English person in sight & I'm of ethnic background myself it's very one sided.

I also won't be shopping there again. Sorry guess I'll be following Neil down to Roman Rd to bump up there targets instead :0) Tesco just down road is better for variety & offers plus staff are more helpful & friendly Iceland's is just a bit cheaper for some items.

July 2021 had to pop back in unfortunately

Edited WARNING place sell rancid meat products & thinks it's ok because it has a reduced sticker on it!?

Chickens that are grey and green slimy stink the section out & not first time I've reported it? Last time they were put back on shelf until taken to manager BUT this time I thought I'd take pictures.. they were just left there again cross contaminating everything else so if you've been ill question this stores hygiene practices