Sew Much Fun

Fabulous place.. a sewing school in the basement but the ground floor shop sells stuff for the serious dressmaker. Very knowledgeable owner.

This shop is quite unique, a pastel-coloured modern haberdashery in the heart of Primrose Hill, catering for the expert dressmaker, the crafts person and the fashion student who wants to learn something practical.

Travelled over London today -saturday- to go to this shop. I arrived at 3.30 pm -2 hours before closing time. Naturally the shop was shut. Sew little fun. How can a business operate effectively by ignoring its own opening times? Shame on you. What else do you disrespect? What else should we be unwise to trust?

Lovely store! Friendly staff. Got a great starter kit for children.

I have been coming here for 6 years. I love sew much fun. Roz is great. There is a real sense of freedom with what you can make. I really recommend this. From beginners to experienced. You can also come up with your own ideas for what to make and Roz help you make it a reality.

I asked Roz to repair my son's favourite cuddly toy and she did so brilliantly - the bunny has been brought back to life! She was very pleasant to deal with and completed (the excellent) work very quickly. I would highly recommend SMF for any cuddly toy emergencies.

Small craft shop close to Camden area London. Really enthusiastic shopkeeper!

I’m really grateful for your help