Iceland Supermarket London

Chaotic but quite cheap

Lewisham branch.

This particular store ALWAYS gets packed, so be prepared to wait in cues for a while.

It's a well lit, clean store & they have good stock of items.

I don't think much of their fresh fruit as it tends to be sour. But the rest of the fresh produce is pretty good.

Can always find a good deal here, especially on their fresh chicken, cheese etc.

Sad to see Iceland have not yet got products in that are Gluten free, lactose free or vegan. Maybe I'll return when I see such products. Other supermarkets and food outlets are being to set aside an aisle that has these foods.

It's always okay shopping at Iceland,I particularly love their veggie section and the extreme hot/spicy chicken wings.

Purchased a big pack of chicken thigh filets on 01.11.2022 with the pack reading " use by 02.11.2022". Came home and discovered stinky, grey, rotten meat inside.
Couldn't take it back to the store as it was quite late in the evening. It's all in the trash now.

I do enjoy their selection of food. Most of the frozen food, if similar can be cooked the same making it easier for kids meals. Staff are a mixture of friendly or miserable depending on the day

They've got this lovely chocolate brioche rolls at 3 for £3.

Groceries...very reasonable prices especially for the chilled/frozen foods