Iceland Supermarket London

Lovely staff! Many occasions i have been there and theres always a lovely staff member to help me out, one time i thought i lost my wallet, they held my shopping to one side without me needing to ask. Other times you go and have an issue with machine or item and they are happy to help and chat.
Pay rise!

This is getting ridiculous! Stop blocking the self-service checkout with random boxes.

The queue to pay is bad enough as is, I don't want to have to shuffle every 5 seconds to let someone pass.

East Acton location, good price with lots produces..

Camp site was full, there was no space at the inn ☹️..from what I've heard.. It's a nice place.. So we'll check it out another time.. Watch this space 🤔🙂

Rubbish. Too many idiots shopping, and only 2 tills. Slack, unnecessary and money-grabing. When will you learn? We want service, not que

I've been using this place for 7 years plus, generally for cupboard fillers and basics like milk/bread and cleaning/washing products etc as the prices are great for these items. I keep well clear of the fresh meats/frozen ready meals/most of their deli produce and veg. Generally speaking, anything with the Iceland brand name is of substandard quality and bad for a healthy balanced diet imho.
Regarding customer service, it's a bit hit and miss to be fair. Some staff are pleasant when approached for help. Others are extremely abrupt, loud, shout across the isles and look so unhappy in their work. There is one small thin Indian lady in particular who works at the self-service tills who looks like she wants to kill you and is so rude and abrupt when dealing with customers... She carries an angry face/demeanour about herself and gives customers such an intense unfriendly stare that it makes me think she could be working for the gestapo :).
The male managers that I have witness interacting with their staff and public are also lacking in good communication/customer service skills and are vocally loud and seem angry a lot of the time.
The phone service seems non-existent
The isles are often partially blocked with packed with promotional items/or stock overruns.
I also think their quality controls on some of their veg/eggs is poor.
Overall, I would say it's a second-rate shop with low quality food and poorly trained staff regarding customer service.
But it can supply you with good value basics.

It does make me wonder what the senior Iceland Managment's ethos and priorities are regarding having such a service run like this. There is a lot of potential with this space and its location and huge room for improvement moving forwards.

Well done to the staff who do their best and who are pleasant and friendly.

Like many locals, I'm really looking forwards to Aldi opening and I just wished Icelands could then change hands and be replaced with a Waitrose or an M&S store.... Dreams of dreams :)

Lots of great deals n offers, shelves we're full

Spacious. Well stocked. No shortage of staff. They keep watchful eyes until payment is complete (?). Quite a long queue around 4-5 pm