Pure Electric Norwich - Electric Bike & Electric Scooter Shop

Was cycling in Norwich today and rear disc had slight play. Had no tools with me so popped in and jack kindly tightened up all the torex for me. Shop also looked to be well stocked.

Very impressed with Pure Electric. George who served me was very informative about all the brands and types of bikes, including about the motors, batteries, gears, brakes etc. and how they give local support. He was very friendly and what I liked most was he did not pressure me into buying. Local support is very important to me so I did buy an electric bike and cannot wait for the phone call to say it is ready to collect when they will fully adjust the bike to my needs before I set off on my adventures. Would definitely recommend Pure Electric as my friend had to me!

Our main help came from George but some other blokes also helped us out, I just didnt get their names. Never met such friendly and helpful people before, very patient and answered any questions we had and made sure we found the best bikes for myself and my partner. I would 100% recommend going here for your bicycle needs. Wonderful experience and very excited to start using my new e-bike!

I phoned ahead to see if they had a Raleigh Motus Tour in stock in my size. The guy on the phone was very helpful and approached me as soon as I came into the store. He was extremely helpful and allowed me a test ride around the city. I was extremely impressed with the quality of the bike and the knowledge of the staff at the store. As there was a very slight noise on the front brake the staff want an engineer to have a look on Monday before I go in to pick up my purchase. I highly recommend the Norwich Pure Electric store for great stock, helpful and friendly staff and a great customer focus. If only they did a service plan longer than 12 months I'd give them 6 stars!!!

Just brilliant customer service! We were in the store for more than two hours and took two bikes out a few times to get an idea of what I wanted! Nothing was too much trouble for George - he even came out with me for the test rides as I don’t know Norwich and was able to advise me as we rode around. Couldn’t decide on the day, but will be back to get the one I want! I had also tried another store and there is literally no comparison on the knowledge, help and customer service! Thanks George and well done Pure!

Went in to get a pump for our buggy tyres and they were nice enough to do it for us. Great guys, super friendly, will definitely be going here in the future when I need a bike.

I visited the store on Saturday 02/07/2022 with my wife dog and purchased 2 bikes.
The men in the store were very helpful. They made 1 bike up for us during the day so we could take both home as we had travelled up from Orpington, Kent.
They also fitted a phone holder for me. We have a dog and had to fit a bike buddy. They was very helpful and supplied me with 3 nuts I had lost so we could fit it. They was great fun and it made our day.
I would highly recommend this shop and the bikes are great. We enjoyed our first bike ride and so did the dog.

Really very very poor experience.
The management will put profit over service so please heed my advice.

Pure scooters are great, but they are very susceptible to punctures. Not just from thorns or nails but just from the asphalt on a path (as admitted by the store manager).

They are difficult to change so the temptations will be to take it back to the store to fix.

Our first puncture we repaired ourselves. It was difficult. It lasted a week. So we assumed we had made a mistake.

So for our second puncture we went to the store. It cost us £50 for fitting, not including the inner tube!

That lasted about a month

Our third puncture we managed to get a discounted rate of £35 for fitting plus slime to add some strength (Not including the inner tube).

We followed all the instructions. Keeping it well inflated and, of course, no hitting kerbs etc (not that we were anyway).

It lasted a week. We got a fourth puncture. Always the same tyre. You can see a photo below.

We tried reasoning with Pure. They kindly sent out a new inner tube and new tyre for free...but the store manager at Norwich refused to offer manager's discretion, saying he had to pay for his staff's time. (there were three of them in the store, standing around, doing nothing while I was in their for 15 minutes, so clearly very valuable commodity)

We have fixed it ourselves again.

What choice did we have?

The manager has left a very sour taste in my mouth and damaged the reputation of the company. It would have cost him nothing other than 25 minutes of one of his staff member's time...but he clearly feels that that is the way to run a business. Shame.

Luckily he has his 17 years of bike maintenance to fall back on when his lack of retail experience come back to haunt him

So... please take my advice. Either buy a scooter with puncture-proof tyres or if you do decide to splash out £400 on a Pure scooter get the tools in and be prepared to get dirty replacing the tyres every few weeks.